As part of this project I have to write a set of branding guidelines to describe to another designer how to recreate parts of my design. I've decided to do some research into this before writing the guidelines and this is what I have learned so far:
What are branding guidelines and why are they used?
Branding guidelines are a set of rules and regulations set up to guide a designer into creating a cohesive, yet creative piece of work for a certain brand. The brand itself want to make sure they're are consistently viewed in the same way, but without being boring and so the guidelines are set up to limit the possibility of an incoherent design being created for them but not to restrict the creativity of the designer to zero.
What makes a set of guidelines good to work with and what can we expect to be included in them?
A great set of branding guidelines for me would allow me to get on with a project without having to ask any questions about how something has to be portrayed, but whilst having a decent amount of flexibility to be creative. As a general rule I'd expect to see information about font faces, colour, positioning, imagery, brand identity and I'd like to see some examples of work that has been previously produced to the brand. This would give me a great overview of what the brand are about and what they expect from me as a designer.
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