Above is a promotional video for The Kraken Rum iOS application. Within the app there is a game in which you have to avoid being attacked by The Kraken. It is a simple and fun game to keep you amused, whether you're sober or drunken. You're given the job of steering the boat around obstacles in the sea whilst avoiding The Kraken. The app uses the iPhone/iPad inbuilt movement sensors. This is a form of physical gesture which I think makes the app a bit more challenging. It also adds a sense of realism as you tip the phone back and forth much like a ship swaying in the ocean. I think the control of the game using gestures is fantastic as it means the designers can use the whole screen on the iPhone, as opposed to other apps in which virtual buttons are utilised for control, thus taking up screen real estate. I really like the visual style of this application. It has clear visuals throughout of hand drawn 1800's style - this is a relevant style because this was the time at which The Kraken was supposedly first seen.
Here's an app from Jack Daniels. Its called "Jack Daniel's Bar Call". It informs your barman of what you want to have. The idea of the app is to stand out in a crowded bar. The iTunes description says -
"Just select a Jack Daniel’s drink of your choice, how many you and your friends want, and then hold it up for the bartender to see. Standing out in a crowd has never been easier."
I like the concept of this app, its an original spin on one of the most common drinking app ideas out there. It also creates social interaction between friends and the barman/barmaid. The unlock screen is creative which makes a change too as most of the apps seem to just require you to dial in a date. The visual style of this is in keeping with Jack Daniel's branding. It uses a minimal colour scheme. Mostly black & white with an accent of aged brass for good measure.
Above is the Guinness iPhone application. It is used to inform the user about what the best pints of Guinness you can buy should look like (right most image). The user can also find out where to buy Guinness from using the "Locate a Pint" section of the app. This has to be the best promotional feature possible to put into an iPhone app. I will definitely be using this in my application without a doubt. I like the idea of a "Know Your Pint" section, but it is fairly pointless information. It could strike up some interesting debates at a bar though, so maybe it isn't so useless after all. I like how this app has two features, whereas the previous apps I've researched have only utilised a singular function. The visual style of this app is fairly well thought out. The dominating colour being black as this is the colour of Guinness, with accents of gold which pays homage to the logo and the colours found at the head of the drink. I don't really like the usage of red on the "Know Your Pint" section of the app. It seems a bit odd and clashing. The use of Guinness pint glass icons on the map are perfect, exaclty what i'd like to do on my map. I will be looking into styling my map quite differently though. The one used looks like the preinstalled iPhone map, which wouldn't fit the style of my app at all.
This is Stella Artois iPhone app. It educates the user how to pour the perfect pint. I think this would be very effective for teaching bar staff how to pour pints correctly, as well as teaching anyone at home drinking Stella how to make the perfect looking pint. There are "beginner" and "master" levels for users to get their heads around. This option would make the app last a lot longer and give people more of a challenge once they'd completed the easier level. The user controls the app using touch and physical movement gestures. I really like the overall look and feel of this app. Its clean, classy and subtle throughout. Its got that Stella Artois feel!
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