Wednesday 13 November 2013

Decision | Brand

After some deliberation I've decided to continue with Midnight Moon as my brand for the time being. I think it favours my game idea far more, whereas the Ole Smoky moonshine wouldn't suite it quite as effectively. This is because, as you'll find out in the latter posts, the Ole Smokey Moonshine is much more "hippy" themed whereas the Midnight Moon is all about the rebellion and lawlessness of the Johnson family and the legacy they've lead. It's going to work well with my game idea of delivering moonshine I think.

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