Friday 9 November 2012

AF102 | Evaluation

Now I've come to the end of my first Uni project. Overall I'm really happy with the way I've worked throughout this project, and the designs I have managed to produced back this up well. 

            

I am glad I've managed to produce posters in both the British and Soviet propaganda style of the early 1900's, as this was one of the aims I'd set myself at the beginning of the project. 

I think the right hand poster is more successful than the left hand one, simply because I spent more time finessing it and went through many more versions thus developing it more than with the second poster. I don't feel I've had the time to complete what I intended to, and so features of the original such as the rising sun graphic within the star are not included unfortunately. This is a definite improvement to make in the next project; time management.

None the less I'm very happy with the left poster and how its come out. My favourite feature of it is the way i've drawn the highlights/lowlights on the clothes. I've used the locations for the clothing highlights from the original poster, but I've used sharper lines everywhere. I think this adds a feeling of the constructivism art style, without taking over the whole poster and without loosing the style of the original poster. 

With the right hand poster being my favourite there is inevitably going to be far more to comment about. I really think I've nailed what we were asked to do in this project with this poster, which was "Produce at least one poster promoting an aspect of Web 2.0 Social Media..." which must be "Based on propaganda posters from the first half of the twentieth century - 1900 to 1950." I've used a more modern, albeit minimalistic way of producing the art for the poster, whilst replicating the original visual style through the font, colour and layout. 

I'm happy with the font choices I made, and although I was advised by my class to change the top font. I think the bottom font, and its layout is perfectly finessed to replicate the posters original. I think the kerning on the bottom text adds a slight modern element which I really like, but the way it is positioned, along with its size is still original.

I feel the subtle features of my poster have been the most important; the finer details are by far my favourites. I think the element I'm most proud of is the background. The Vimeo logo is the biggest thing on the poster, but it doesn't take over from the woman, or any of the other features uncontrollably. The way I've made the colouring pastel make it seem that bit more subtle, and in even if you don't consciously think about it you know its there and the underlying brand behind the poster is unmissable. Again the small Vimeo logo's featured all over the poster continue this subtle brand placement that I really like.

The colouring of this poster was based upon shades of brown, blue and cream; All of which were taken from the orignal poster, apart from the blue which was selected from the Vimeo logo, and then by reducing the blue I managed to make it less intense. I think I've done a great job of introducing a foreign colour into the colour palette without reducing the authenticity of the overall design. I think the blue adds the modern feel the brief required, and relates to Vimeo so strongly it can't be misinterpreted. 

I'm happy with how this whole project has turned out. I found that to start off  I was quite daunted by the brief and the what was expected by the due date. With this in mind I started by research straight away I couldn't select a specific art style I really wanted to do, which caused me to become quite distracted and go off course from what the brief had specified. I eventually ended up with both British and Soviet propaganda as my favourite art styles and I started the British one. I thought this poster developed really well, with 4 versions created and developed upon until finally deciding on my last design.

I have had some great feedback from my class mates about what was working, and what wasn't. At  first I was nervous about presenting my work, but after having a long group discussion about any changed that needed to take place all these feeling were replaced with confidence about my design and some elements I needed to work on in both my posters. 

I feel I can take forward a lot of skills into the next project, in terms of software techniques and pre production. I think my most valued skill with be that of confidence to draw and come up with ideas. One of the worst problems I've come up against whilst designing before is the lack of confidence to try new techniques, or to even start drawing with a pencil because a fear of failing, but this project has definitely turned things on their head. The one point I will pay more attention to in the next project is reading the brief. Although I thought I knew what was required of me throughout, on review of the brief at the end I realised I could have been far more efficient had a read the brief more often. 

I think i've gained great experience from this project, and am a lot more confident with Illustrator now than I was before. Next time I aim to leave myself more time to produce my work at the end, and to read the brief more often. 

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