Monday, 12 November 2012

AF101 | New Assignment

"Programme of Study:
FdA Digital Media Design

Module Code / Module Title:
AF101 Visual Communication

Assignment Title:
Book Cover

Value of Assignment:
100% of final Module Grade

Module Tutor:
George Hedges, Kate Williams, Andrew Williamson.


The Brief
Design a book cover following a supplied competition brief (The Penguin Design Award)
Then adapt this design into an A2 Poster, advertising the re-launch of the book.

Following the requirements of the competition brief you should aim to design a striking cover design that is well executed, has an imaginative concept, an original interpretation of the brief, a strong use of typography and clearly places the book for its market. While all elements of the jacket need to work together as a cohesive whole, remember that the front cover must be effective on its own and be
eye-catching within a crowded bookshop setting and on screen for digital retailers such as Amazon.

You should go through a thorough, continuous process of research and experimental preparatory work before settling on a final image this process should be evidenced in your sketchbooks and your blog.

Finished Designs 
The image/s you create will need to be art-worked into a book cover design, to include the title, all supplied copy, logos and barcode. Therefore you will be required to use InDesign to add the editorial requirements listed in the competition brief.
Work for entry into the competition must be supplied in the following format: PDF, 300dpi, CMYK, 5mm bleed, Ideally colour managed to ISO Coated 39 or ISO Uncoated 29 (optional), Trim and crop marks to be included, Max file size = 5mb.
You are also asked to supply working files for marking purposes (not to be uploaded for the competition)

We also require you to adapt your design into an A2 poster for marketing and promotion. Format = PDF.
You are required to produce a ‘Branding Guideline’ for the book cover and poster. This will also be laid out in InDesign and saved out for submission as a PDF.

Written statement about your Final design. (This can be done as a stand-alone entry in your Blog but must also be submitted as a word document.)
Between 500 and 1000 words describing how the design you have created fits the competition brief (for the book you have chosen) and in particular what you were trying to communicate through your image, typography and layout etc.

Deadlines and Key Dates
On Monday 3rd December from 9.30am you will put forward your proposal for your chosen Book Cover And Poster Designs for discussion and evaluation.  This must include research, sketchbook and blog work for idea development and a concept you can pursue for your final Book Cover design. This must be a properly prepared presentation, using Keynote or Powerpoint, and must be submitted on Hercules at the start of this session.
On Monday 7th January 2013 from 9.30 you will crit your final products to the whole group. 
On Friday 11th January 2013 by 4.00pm – you will upload your final submission to the server and submit your sketchbooks for assessment.

Method of Assessment
What you must produce:
The Learning Outcomes will be met by submission of the following items and will be graded using the specific criteria listed below:

  • On the Server (Hercules)PDF of book cover. A2 PDF of the Poster, plus a folder containing all the editable working files (InDesign docs and psd/ai files)
  • Sketchbook & Blog – evidence of research, preparatory work and final designs
  • Written statement500-1000 words, double-spaced, Helvetica or Arial, as a Word doc/x or PDF"
At first glance I'm very excited about this project, mostly because we'll be further developing our skills in Illustrator as well as learning some InDesign techniques. I'm quite undecided so far as to which book I'd like to design a book cover for. The Wind in The Willows is a story I know quite well compared with The Big Sleep, but I'm quite intrigued to find out more about the story of The Big Sleep.

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