Research | Old Campaigns

I thought that it'd be worth while having a look at old campaigns, as well as up to date ones. It seems that throughout all of their adverts Eastpak reiterate a feeling of rebellion and resilience; they always keep it contemporary. Below are some examples of one of my favourite campaigns which included the use of zombies modelling their products. The resistance that the zombies are shown to be putting up in different scenarios fits in well with the "Built to resist" slogan:

src: http://the-satisfaction.com/eastpak-zombies/

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http://the-satisfaction.com/wp-content/gallery/eastpak_zombie/eastpak_zombie_6.jpg