DEADline | Pitch

Its pitch tomorrow, and I still haven't got on top of which one of my ideas I want to pursue. I keep coming up with more ideas in my head.

Most recent one being a video for each style of bag Eastpak make, and how it can be used. Each video will show a different scienario in which the bag is used. This was triggered by reading through the styleguide again. I found a section which highlighted the 20-24 year old group and detailed them as people beginning to buy more bags for single use, as opposed to the 14-19 age group who buy a bag for multiple uses.

Having a bag for each video would place the idea of one bag for single purpose into the viewers heads. I want them to think "I want a bag for that situation, and the bag I have seen in that video is perfect. I want that bag".

I was also thinking about doing a comparison video. Working with the idea of the 30 year warranty again I wanted to show the development of audio devices over the last 10 years and how the Eastpak bag hasn't changed. Its still as good as ever, so good that it has no need to evolve. This could be a good selling point, and I will be including these ideas in my pitch tommorow. Depending upon what others think of it I may continue/ scrap the ideas completely.