Friday 22 November 2013

Research | Music



This is the Midnight Moon promo video i found through the blog section of their website. The music is the stereotypical rock song. Its slow, simple and has some high accents in it. I will need to search around for something similar I think as this reflects exactly what the brand is all about. 

This is the first song I've thought about using. Its intro is rough and ready and has the same features, apart from being slightly faster paced. I think the faster pace will add to the excitement behind the app, and make it seem more about the thrill ride of bootlegging than the legacy of the drink. 




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