Voice Over!

I've chosen to do a voice over in my work, as well as having a simple text support in the form of a billboard in my scenery; idea to be confirmed after pitch.

Some idea's for voice over script:
- "Try Biofuel today!"
- "Why not try Biofuel and improve your emission score"
- "Try Biofuel today, and reduce your carbon footprint by up to 67%!"
- "Why not try Biofuel today, and reduce your carbon footprint by up to 67%!"
- "Use Biofuel today, and save the world in the future"

Analysis:
- "Use Biofuel today, and save the world in the future" - I think this one is a bit hectoring and doesn't have the tone I'd like to convey through my animation.
- "Try Biofuel today!" - This is a bit thin and doesn't carry any reasoning or weight.

Chosen few:
- "Try Biofuel today, and reduce your carbon footprint by up to 67%!"
- "Why not try Biofuel today, and reduce your carbon footprint by up to 67%!"

I like both of these. I think its because I've managed to convey reasoning as well as a positive tone without it seeming lecturing or bossy.

This is my chosen phrase below. The use of "Why not" makes it an encouraging message which is what the brief states for me to create.

 "Why not try Biofuel today, and reduce your carbon footprint by up to 67%!"