I'm still not completely sure of what I want the iBook to graphically look like. I know from reading the brief that it needed to be more interactive than the website, i figured this is due to its lack of technical difficulty in comparison to the website.
I have been toying about with ideas and finally settled with doing full page background images for the majority of the pages in my iBook. This reflects part of my website design, but the rest of it will be very different as consistency wasn't a compulsory element of our products. I will be going for a more contemporary style with my iBook. I think the use of full page background images will take advantage of the fantastic screen the iPad has. Small pop-over buttons and other interactive elements will go over the top of these backgrounds for users' to click upon for more information.
Here's an example of one my pages so far for the first section of my iBook:
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