Research | Kinetic Type

One of the elements that is essential in my trailer is Kinetic typography; literally translates as moving text. Kinetic type is a more commonly used term which refers to the technique and art of expression through the use of animated typography. 

I've found a create example on YouTube of kinetic type and how it can be used to express emotion,  and add a lot of atmosphere. The audio used is from The Dark Knight (2008) in which The Joker is talking to one of his many victims. 

Link: http://www.youtube.com/watch?v=RL2IIpNkSKs

Here are a bunch of screen shots taken from what I thought were the most creatively interesting parts of the video.

The word Dynamite had a moving fuse going toward it that the camera coherently followed for the next few words which were also related to burning and explosions. I really enjoyed this part because it allowed movement, without moving text. Its like a negative use of the word kinetic type. 

This next screenshot is of a part where the two characters paths cross in the audio; The Joker's victim being the red text and The Joker's being white. I love the thought that went into blending these to be one where they cross over literally in the video, and then again in the audio. 

I really like the literal sense of burning in the audio, mixed with the burning of the text but instead of having the predictable flaming text there is a thick heatwave style filter over the top. I think the literal "...only burning...half" is really well pulled off when it could have been far too literal.