The choices were between Optima, Trebuchet MS and Futura. I felt that Trebuchet MS and Futura were great fonts, blocky and they had a 1960's feel that I wanted to go with, but they are far too comonly used and I knew I wanted a font that was based upon these but not exactly the same. Possibly something with a bit more exaggeration when it comes to the serifs. Optima has exactly that, and below you can see how I've decided to lay out the Kinetic type for the final section of the speech.
Photoshop Screen shot of Kinetic type |
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